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Pet Feeder (ODM Case) · General

Project: Pet Feeder | page_id: 1801

Xunwei Smart Pet Feeder Product Introduction Document

Making every feeding full of reassurance and love


I. Product Overview

Xunwei Smart Pet Feeder is an intelligent hardware + software integrated solution for modern pet-raising families. The product consists of the smart feeder hardware and the 【Xunwei】APP. Through deep hardware-software integration, it enables remote smart feeding, real-time video monitoring and scientific feeding plan management, helping pet owners provide timed, measured and warm care for their furry companions even amid busy work and life.


II. Product Positioning

Dimension Description
Product positioning Smart feeding solution for urban pet-raising families
Core value Scientific feeding · Remote care · Smart management
Product form Smart hardware (feeder) + mobile app (Xunwei APP)
Target market Pet smart home segment, focused on cat / small dog dry food feeding scenarios
Brand philosophy Technology empowering love, making pet care easier

III. Product Features

3.1 Hardware Features

🔌 Dual-Mode Power Supply, Feeding Never Stops When Power Goes Out

  • Plug-in + battery dual power supply mode: when mains power is normal, it supplies power automatically and charges the battery
  • Automatically switches to battery power during a power outage, ensuring the feeding plan is not interrupted
  • Long battery life, no worries during short business trips

📦 4L Large-Capacity Grain Tank

  • 4-liter extra-large grain storage tank, holding about 1.5-2kg of pet dry food
  • Satisfies 7-15 days of food reserves for small and medium-sized pets
  • Transparent tank design, remaining food visible at a glance
  • Desiccant can be placed inside the grain tank, effectively moisture-proof and mildew-proof, keeping food fresh
  • The grain tank lid is equipped with a sealing ring, enhancing airtightness and doubly ensuring the food stays dry and fresh

⚙️ Motor Driven, Precise Food Dispensing

  • Uses a high-quality motor-driven dispensing mechanism, with stable and precisely controllable output
  • Supports precise control by portion, about 5-10g per portion (customizable)
  • Low-noise design, will not disturb pets or family members

🧩 Split Structure, Easy to Clean

  • Grain tank, food bowl and body are designed as separate parts; easy to disassemble and assemble without tools
  • Can be washed directly with water, eliminating food residue and bacterial growth
  • Disassembly and washing completed in 30 seconds, zero maintenance burden
  • The food bowl is made of food-grade stainless steel, antibacterial and wear-resistant, easy to clean with no residual odor

🏥 ABS Material, Healthy and Environmentally Friendly

  • The whole unit uses food-contact-grade ABS material, non-toxic and odorless
  • Passed relevant national food safety testing standards
  • Wear-resistant and scratch-resistant, will not yellow or age with long-term use

📹 Camera Monitoring, Remote Visibility

  • Built-in HD camera, supports real-time remote viewing of pet eating status
  • Supports night vision, guarding around the clock
  • Automatic capture / recording, capturing every warm moment

🔊 Voice Playback, Remote Calling

  • Built-in speaker module, supports recording / playing voice
  • Can remotely play calling voice to guide pets to eat
  • Supports custom recordings, letting pets hear their owner's voice

💡 LED Indicator, Status Clear at a Glance

  • The body is equipped with an LED status indicator, showing the device working status in real time
  • Different colors / blinking patterns correspond to: power, WiFi connection, dispensing in progress, etc.
  • Intuitive and convenient, fast problem location

🔘 Physical Button, Feeding Works Even Offline

  • The body is equipped with a physical dispensing button; manual dispensing without the APP
  • No worries in offline, elderly-operation or emergency extra-meal scenarios
  • One-key dispensing, simple and reliable

🔒 Anti-Mistouch Design, Safe Storage

  • The grain tank lid adopts a snap-lock design, preventing pets from opening it and stealing food
  • Button anti-mistouch handling, avoiding accidental dispensing from unconscious contact
  • Multiple protections for more reassuring feeding

3.2 【Xunwei】APP Features

🏠 Family and Pet Management

  • Supports adding multiple family members, sharing device management permissions
  • Can enter information for multiple pets (breed, weight, age, etc.) for personalized feeding
  • Real-time data synchronization among family members for collaborative pet care
  • Supports hierarchical permission management: the administrator can set the operation permissions of regular members (e.g. view only, can feed, can edit plans), avoiding misoperation

📸 Album (Capture and Recording)

  • Automatically saves photos and videos captured by the camera
  • Organized by timeline for easily reviewing your pet's daily life
  • Supports one-click sharing to social platforms to show off cute pet moments

⏰ Scheduled Feeding Plan

  • Flexibly set daily / weekly feeding plans
  • Supports multi-period, multi-portion custom configuration
  • Smart reminders, automatic push notification when feeding is complete
  • Built-in feeding plan templates: provides preset templates for kittens, adult cats, senior cats, weight-loss cats, small dogs, etc. Apply with one click, so even beginners can feed scientifically

✋ Manual Feeding

  • One-click instant food dispensing, remote feeding anytime, anywhere
  • Supports custom dispensing portions
  • Combined with voice calling for an interactive feeding experience

📹 Real-Time Monitoring

  • HD real-time video stream, remotely view your pet's activity
  • Supports screenshot and recording functions
  • Clear and smooth images, low-latency transmission

📱 Device Addition and Network Configuration

  • Minimal network configuration flow, scan the code to connect, device binding completed in 3 minutes
  • Supports 2.4GHz WiFi connection with stable signal
  • Device status displayed in real time: online / offline / battery level at a glance
  • Supports multi-device management: one account can bind multiple feeders, meeting the needs of multi-room / multi-pet families
  • Supports device firmware upgrade (OTA): update firmware with one click in the APP, continuously optimizing features and experience, making the device smarter over time

🔔 Message Management

  • Dispensing notification: automatically pushed each time dispensing succeeds
  • Abnormal alarm: instant reminder for abnormalities such as food shortage, food jam, device offline
  • Feeding records: complete record of daily feeding data for easy tracking and adjustment

IV. Product Highlights

🌟 Six Core Highlights

# Highlight Description
1 Feeding never stops when power goes out Plug-in + battery dual-mode power supply; feeding works normally even during a power outage
2 Reassurance you can see Built-in HD camera + real-time monitoring, remotely accompany every meal
3 Love you can hear Voice calling function, letting pets feel their owner's companionship
4 Scientific feeding Timed and measured feeding + feeding data records, supporting scientific pet care
5 Extremely easy to clean Split design, disassemble and wash in 30 seconds, no hygiene dead corners
6 Shared by the whole family Multi-member management, the whole family can participate in pet care

V. Target User Groups

5.1 Core User Personas

User Type Typical Characteristics Core Need
Urban office workers Nine-to-six / frequent overtime, away from home during the day Scheduled feeding, remote viewing, peace of mind at work
Short-trip travelers Business trips of 1-3 days, pet alone at home Large-capacity storage, automatic feeding, remote monitoring
Multi-pet families Raising 2 or more cats / dogs Multi-pet management, personalized feeding plans
First-time pet owners Raising a pet for the first time, lacking experience Scientific feeding guidance, feeding data records
Tech enthusiasts Like smart home products Device linkage, APP experience, data visualization
Filial sons and daughters Buy for parents to help raise pets Simple and easy to use, remote assistance management

5.2 Applicable Pets

  • 🐱 Cats (all age groups)
  • 🐶 Small dogs (weight ≤ 15kg)
  • Other small pets (rabbits, hamsters, etc., need to use corresponding pellet food)

VI. Typical Usage Scenarios

Scenario 1: Peace of Mind at Work on Weekdays

Before leaving home in the morning, set the lunch and dinner feeding plans through the 【Xunwei】APP. At 12 noon, the feeder dispenses food on time, and the camera automatically captures the cat eating and pushes it to your phone. Even during busy work, you can see your furry companion eating on time.

Scenario 2: Weekend Short Trip

Spending two days in a nearby city with friends on the weekend. The 4L large-capacity grain tank is already full, combined with a 3-day feeding plan, and battery backup ensures nothing goes wrong. During the trip, open the APP anytime to check on the cat, and even call it to come eat via voice.

Scenario 3: Working Overtime Late at Night

Still at the company at 9 p.m. and remember the cat at home has not had dinner. Open the 【Xunwei】APP, manually feed with one click, and simultaneously play a pre-recorded voice: "Baby, come eat~". Watching the cat run to the food bowl, the fatigue melts away.

Scenario 4: The Whole Family Cares for the Pet Together

All three family members have added the 【Xunwei】APP; both mom and dad can see the feeding records. Mom sets the morning feeding plan, dad handles the evening manual extra meal, and the child at school can check on the cat at home anytime. Feeding is no longer one person's responsibility.

Scenario 5: Precise Feeding for Multiple Pets

The family has two cats: a chubby orange cat that needs portion control, and a Ragdoll that needs small frequent meals. Through the 【Xunwei】APP, set different feeding plans and portions for each pet for scientific management, no more worrying about food competition or overeating.


VII. Solution Comparison

7.1 Comparison with Traditional Feeding Methods

Dimension Traditional Bowl Feeding Xunwei Smart Feeder
Timing ❌ Depends on human memory ✅ APP scheduled automatic dispensing
Portion control ❌ By feel, easy to over/under feed ✅ Accurate to the gram, scientific ratio
Remote capability ❌ Must operate at home ✅ Remote via phone, anytime, anywhere
Monitoring ❌ Cannot view ✅ HD camera real-time monitoring
Feeding records ❌ No records ✅ Complete data records and statistics
Power outage response ⚠️ Cannot handle ✅ Automatic battery switch
Multi-person collaboration ❌ High communication cost ✅ APP multi-member sharing
Hygiene and cleaning ⚠️ Ordinary bowl hard to clean ✅ Split design, easy to disassemble and wash

7.2 Comparison with Similar Products on the Market

Dimension Ordinary Automatic Feeder Xunwei Smart Feeder
Power supply Plug-in only / battery only ✅ Plug-in + battery dual mode
Camera ❌ None / must buy separately ✅ Built-in HD camera
Voice function ❌ None ✅ Supports voice recording and playback
APP experience Simple features / unstable connection ✅ Complete features, smooth interaction
Cleaning difficulty One-piece, hard to disassemble and wash ✅ Split type, disassemble and wash in 30 seconds
Material safety Ordinary plastic ✅ Food-grade ABS material
Multi-pet management ❌ Not supported ✅ Supports independent multi-pet management
Capacity 1-3L ✅ 4L large capacity
Family sharing ❌ Single account ✅ Multi-member collaborative management

VIII. Product Parameter Overview

Parameter Specification
Product name Xunwei Smart Pet Feeder
Product model XW-FEEDER-01
Grain tank capacity 4L (about 1.5-2kg dry food)
Power supply DC plug-in + built-in lithium battery
Body material Food-contact-grade ABS
Food bowl material Food-grade stainless steel
Camera HD camera (supports night vision)
Network connection WiFi 2.4GHz
Dispensing method Motor driven, supports scheduled / manual / physical button
Voice function Built-in speaker, supports recording / playback
Structural design Split type; grain tank / food bowl / body detachable
Sealing design Grain tank lid sealing ring + desiccant placement slot
Applicable pets Cats, small dogs (≤15kg)
APP name Xunwei
APP system iOS / Android

IX. Product Slogan

Xunwei — Technology-enabled feeding, reassuring companionship

Not at home, yet still loving

4L large capacity, 15 days without running out of food


X. Summary

Xunwei Smart Pet Feeder enters the smart pet feeding segment with a "hardware + software" integrated solution. With five differentiated advantages — dual-mode power supply that never stops, built-in camera for visibility, voice companionship you can hear, split design for easy cleaning, and scientific feeding with data — it precisely solves the core pain points of urban pet owners: "not at home during the day, irregular feeding, and worried when traveling".

We are not just selling a feeder; we are providing a smart feeding solution that keeps love present.


Document version: v1.1
Last updated: July 2, 2026

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